Blog - SEO
From being read to being understood
A page that is clear to a visitor can stay opaque to a machine. A person reads a price as a price and an address as an address, without thinking about it. A machine sees words and numbers and has to...
Fast website, findable content
Before a guest forms an opinion of an accommodation, two things have already happened that the guest never sees. The page has to appear quickly enough that attention has not moved on, and whatever a...