Blog - SEO
From being read to being understood
A page that is clear to a visitor can stay opaque to a machine. A person reads a price as a price and an address as an address, without thinking about it. A machine sees words and numbers and has to...
Fast website, findable content
A guest usually plans a holiday on a phone, with a handful of tabs open and little patience per page. When a page loads too slowly, one of the other tabs wins. And before that comes another hurdle:...