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A page that is clear to a visitor can stay opaque to a machine. A person reads a price as a price and an address as an address, without thinking about it. A machine sees words and numbers and has to...

Before a guest forms an opinion of an accommodation, two things have already happened that the guest never sees. The page has to appear quickly enough that attention has not moved on, and whatever a...

On a rental website, copy, pricing and administration tend to get most of the attention. Photos are usually made and uploaded somewhere in between, while at almost every decision a prospective guest...

Reviews on a rental website have become an expected signal. An empty reviews page, or a page with only a row of stars and no written text, registers immediately as something missing. While rental...