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A page that is clear to a visitor can stay opaque to a machine. A person reads a price as a price and an address as an address, without thinking about it. A machine sees words and numbers and has to...

A guest usually plans a holiday on a phone, with a handful of tabs open and little patience per page. When a page loads too slowly, one of the other tabs wins. And before that comes another hurdle:...

A guest looking for a holiday home almost always starts at a list: tiles with a photo, a name and a price. At each tile, the choice to click or scroll past is made in a blink. That choice rests...

Just before booking, many visitors take one last look at the reviews. What they find there answers the questions the description leaves open: are the photos accurate, how good is the bed, how busy is...